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Friday, July 15, 2016
Don’t Go Another Day Without Reading These Internet Marketing Tips!
Internet marketing is the best way to get noticed online.Although it may seem relatively easy, there is much to learn for any beginner seeking success with Internet marketing. The powerful advice in the article below can get you some great insight and tips on how to become a professional Internet marketing.
Provide a button that allows others to quickly and easily links back to your website by providing an attractive link-back button. People that think alike will click it and your site will be linked to theirs, and you will enjoy additional traffic.
A little sizzle in your website design can be good, but try not to make it too distracting. You only have around five seconds to bring their attention to your website. If your site doesn't look interesting by then, they'll probably already be gone.
You need to create a great site before you can attempt to get it ranked.This is a crucial initial step for anyone who is creating an online company. If your site is functional and visually appealing, you will have less work in the future.
Make the best use of email for marketing your business. Your subscribers should not feel as if they are being spammed, not annoyed. With a newsletter, you can stay in touch with past customers, and make him or her feel welcome to return to your website.
Big business do not get that way through sheer luck. Do you believe that Coca Cola just hit a stroke of luck when they developed their soda drink idea?They had a superb job of marketing their product.
One good piece of internet marketing that many tend to forget is to simply keep websites simple. Smart owners are aware that not everybody will be able or will want to use this kind of technology. A website can be more functional without such flashy bells and whistles.
Keep your content new and current. A nice up-to-date site is one which will attract more people.
You could also join online communities, read blogs, go to seminars, and download and study e-books.
Encourage readers to imagine life and how much easier it would be when they use of a product you are selling. Your copy should make it seem as if your customer to imagine using your product.
If you want to increase site traffic and improve search engine optimization, and do better in search engine results, unique content. This is even more important for any online retailer that are competing to sell the same items as many other retailers online. You want to be unique and set yourself apart from the other sites, have a trusted employee write it or hire an article writer.
You will gain more business if you allow more payment options available. While it might seem okay to just offer credit cards as a method of payment, you should also let people pay via online payments like PayPal and their own bank accounts.
A good Internet marketing tip is to always come off as someone who is an expert in whatever it is you are offering on your site.
This provides your customers to feel more secure and provide some credibility for your company.
Make your site available to people in many different countries.This means that you would re-interpret your website into different versions need to be in various languages. This can expand your customer base and get traffic from all over the world.
In conclusion, internet marketing is a popular way to get products noticed. If you want to see success with Internet marketing, you must know what you are doing. The advice given to you in the above article was created for you to become both knowledgeable and successful at Internet marketing.
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3 common mistakes made in do-it-yourself PPC
Trying to manage your business's paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.
People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it look so easy in its myriad of fanciful videos?
Now, I’m sure there are a lot of smart, self-taught business owners and in-house marketers who have found some success with PPC. But they also have their day jobs, and that’s where it gets tricky to stay on top of all the newest paid search features, trends and strategies that are essential for staying ahead, not to mention trying to monitor and optimize the account daily in between everything else.
Not surprisingly, many do-it-yourselfers end up seeking professional help at some point, and at my agency, we’ve inherited a few of those types of clients. From those, we typically see three common mistakes that DIYers make.
Let’s look at those now, and if you’re a DIYer, you can ensure you’re not succumbing to these common pitfalls.
1. Bidding too low
Let’s start by looking at one of our clients in the legal field who started out as a DIYer. Their bids were set to $50 for “personal injury” keywords. (If you’re familiar with the legal field, you know that sometimes, clicks can cost upward of $150.)
This resulted in less than a 10-percent impression share for this business, and when the ads did show up, they were low in the SERPs, and the click-through rates were dismal.
What DIYers often don’t know is that you can still frequently stay within your budget when it comes to cost per click if you show Google you’re serious and willing to pay (That means jacking up your bids).
While you might initially pay more for the clicks, over time, as your account begins to improve and your Quality Score shows it, you may end up paying around what you initially wanted to spend on clicks — but the icing on the cake is that you’ll probably have more conversions.
When we took over this lawyer’s account, we cranked up the max we were willing to pay for a click to $150. The impression share jumped 90 percent, which made them competitive enough to show up in the search results.
And, over time, their cost per click was between $65 and $72 — not much higher than the $50 they originally bid.
2. Trying to do too much in one ad group
Each ad group should have one job to do, with one focus. A common mistake is to try to make one ad group do too many things by including keyword phrases that are too dissimilar.
As you can see from the screen shot of this account that we inherited, the keywords featured in one ad group are pretty different, and they could easily be broken out into their own individual ads groups.
If you’re a DIY PPC person, this intro video from Google illustrates how to organize your account conceptually.
Having focused ad groups helps you better tailor the message of the ads that are served for those key terms to make them more relevant to your audience and your business.
3. Not keeping up with innovations
One of the hardest parts of AdWords management is keeping up with all the new features and strategies. It truly is a full-time job. So when you already have a full-time job, it’s nearly impossible to do.
This means you can miss out on big opportunities. Opportunities like call-only ads, which our lawyer friend wasn’t exploring at the time, though it was available to him. When we inherited the account, we immediately added it because we knew it can be an important strategy for local service-based businesses.
The client immediately saw results. As you can see from above (measured in seconds), many of the call duration times are 20 and 30 minutes, so we knew prospects were staying on the phone, and that’s a good thing for the client.
If you’re a DIYer, remember that if you take even a couple of weeks off from PPC, you might come back to five new AdWords features you now have to learn in addition to your regular workload. It’s just not worth it!
Article source: http://searchengineland.com/3-common-mistakes-ppc-253218
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Thursday, July 14, 2016
Optimize Your Site for Google Answer Box
Have you ever Googled in search for an answer, and gotten the answer right away at the top of search results, without having to click through to a website? Then you have seen Google’s famous (or, depending where you rank in search results, infamous) Answer Box powered by the Knowledge Graph. For search users, it’s a blessing because it provides immediate answers to your questions without additional clicks through to a website.
To website owners, on the other hand, it can be a blessing or a curse. It can be a blessing in two scenarios: if your website is the one that provides the answer for the Answer Box and leads the searcher to click through for additional details, or if your website is the closest search result that provides either a more thorough answer or a next step.
On the flipside, it can be a curse if your website provides the same answer as the Answer Box or if your website is too far down the page so that searchers either get their answer from the Answer Box or the next relevant result instead.
In this post, I am going to dissect some popular Google Answer Box search results to help you learn how to optimize your site and, hopefully, get more clicks.
For the purposes of this experiment, we will be using the Chrome incognito window to prevent as much personalization as possible.
Google Answer Boxes with No Source
First, let’s look at the Google Answer Boxes you just can’t win, or ones where your website will likely never be able to supply the answer. Like today’s date and time. If someone searches for today’s date and time, Google will give them the answer them based on their current location.
While you can’t win in terms of being the source of information for the Google Answer Box information, you can win in terms of what the search user will see next. The key in this instance is the meta description the web page that comes up. What can your web page offer beyond just the date and the time?
Google Answer Boxes with Useless Answers
Sometimes, Google Answer Boxes don’t exactly provide the answer that the searcher is looking for. For example, if someone searches for “when is game of thrones on”. Granted, this one is a tough one to answer since there are so many cable networks, time zones, etc. So considering, you would think no answer is the best answer. But instead, a searcher might get this.
Since Wikipedia is a trusted source, it naturally becomes the source of many of Google’s Answer Boxes. And if you were to click through to this Wikipedia article, you would get the dates of as many episodes of Game of Thrones that are scheduled to premiere. But not exact times.
So in this instance, TV Guide wins the day by ranking below the useless Google Answer Box by providing just what the searcher needs – a guide to when Game of Thrones will be on next on their cable network in their location and time zone.
Google Answer Boxes that Provide All the Answers
Other times, Google provides just the answers a searcher is looking for. So well, in fact, that the searcher may not need any additional info. Like this search for the current MLB standings.
In this instance, if you want to get people to your website, you have a few options. Beneath the Google Answer Box, the searcher will see the latest news about the current MLB standings. This might be a good time to create articles similar to the ones you see above, along with predictions about the postseason like the MLB provides in their in-depth links below the news links.
Further down the search results, you’ll see more MLB standings from other leading publications.
Read More: https://www.searchenginejournal.com/how-to-optimize-your-site-for-googles-answer-box/166084
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Tuesday, July 12, 2016
4 Tips For Mastering Pay-Per-Click Marketing Right Now
When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy?
I’ve talked with the best PPC guys and gals in the businesses to get an idea of what’s working and what’s not.
I want to give you solid, and actionable advice on how you can win in the PPC game.
From all the insights, one trend is clear: it’s going to be a huge year for mobile and social advertising. New social networks have released advertising features, helping brands connect with more customers and share their story.
But that’s not all. Take a look at the expert’s’ top tips for PPC:
1. Mobile PPC
In 2015, more people searched from mobile devices (phones and tablets) than from desktop computers.
In other words, growth in PPC advertising is happening is driven almost entirely by mobile device usage.
With the added impressions from mobile searches, it’s more important now than ever before to make sure your campaigns are optimized for mobile searchers:
Here’s how:
- First, set up “click-to-call” on all ads. This feature lets mobile searchers click your number and immediately connect with you over the phone.
- Second, optimize your PPC landing pages for smartphones and tablets. It goes without saying that all your landing pages should be responsive and load extremely fast. The attention span of Internet users is short (and getting shorter). Don’t lose out on conversions with landing pages that load slow or display poorly.
Anyone who willfully neglects mobile PPC will find themselves in the dust. Follow the steps above and you’ll be ready to capture the growing number of people searching from mobile devices.
2. Audience Targeting and Remarketing
One of the biggest changes to PPC in 2015 was the announcement of Customer Match, allowing PPC marketers to target customers in AdWords using their emails.
Given the importance of list building and targeting in Facebook FB +0.25% PPC, this was a welcome feature. Now you can combine the Customer Match feature with remarketing, ensuring that your ads reach customers on your lists wherever they are online.
Combined with mobile advertising, remarketing is a powerful tool. Now, you’re able to remarket to searches specifically based on the device they’re using to search.
For example, someone who clicks your Adwords ad on the desktop could later see a remarketing ad on their iPhone. The benefit here is that the iPhone ad could be designed specifically for converting the user to take some action on mobile, such as download an app.
3. Pinterest Ads
Just recently Pinterest unrelieved a new feature that lets brands upload and schedule promoted pins in bulk. Not only does this open up Pinterest ads to a broader audience, but it allows advertisers to reach consumers based on keywords, a feature not included in Facebook ads.
This makes a shift in social media advertising, from more traditional native ads to a targeted keyword-word based ads. The result is that marketers can create better-targeted, higher quality ads that are relevant to the users they serve, and consumers can make more-informed buying decisions.
To get the most mileage with Pinterest ads, here are a few tips:
- Use calls to action (CTAs) in your descriptions. Without being too salesy, a subtle call to action can dramatically improve conversion rates on your promoted pins.
- Focus your keyword targeting. For each promoted pin, you’re allowed 150 keywords. This is way more than enough; I recommend starting with 5-10 core keywords then expanding from there.
- Go full throttle. At the moment, Pinterest traffic is relatively cheap (compared to Facebook and Adwords CPC). Start your campaigns with high ad bids (I recommend $0.80 to 0.85) and optimize downward from there.
- Continuously test and optimize your campaigns like a hawk. Though Pinterest ads has been around for a couple years, it’s still in its infancy. Keep a close eye on ad performance to figure out what’s working, and also to avoid overspending on any one particular ad group.
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Monday, July 11, 2016
What’s The Changing SEO Landscape in 2016?
If you haven’t noticed, we dig SEO in a big way here at Search Engine Journal. And while we love spiders and all things that crawl (no, we’re not talking about prepping for our Halloween party), we get especially jazzed when sharing our insights with SEO beginners.
SEO is great. We love SEO. You might say we’re a little obsessed with improving the way people, brands, and strategists (whoever!) do SEO. And while there are many awesome ways to learn SEO as a beginner — keyword research, competitive analysis, and site audit — right now, we’re going to cover the changing landscape of SEO to catch you up to speed.
If you’re going to begin your path in SEO, knowing what you do and how you do it is important, but knowing what changes have been made and staying in-the-know will be ever more meaningful in your ongoing efforts.
For example, whenever you begin an SEO audit, there are prerequisites that need to be completed such as crawling the site’s HTML, checking robots.txt for blocked pages, and measuring PageRank of your competitors. But, if you don’t have a basic understanding of SEO history or changes being made over time, how would you know that Google turned off its Toolbar PageRank from its browser in March 2016? And, how does that affect your SEO audit process? AND, how will you know the authority of your website going forward?
For a long time, I viewed my SEO audit process as a task that needed to be done rather than a craft that gives my forthcoming strategies a fighting chance to win new clients or improve organic traffic for my current clients.
Because of the changing SEO landscape and with a little help from the SEJ news Slack channel 😊, the idea of “This is a boring audit that needs to get done” turned into an opportunity to be one of the first to try new SEO tactics or prepare for Panda algorithm update.
After years of working in SEO, I’ve accepted that it’s hard to keep up with every new algorithm change and the hottest trends conference goers chat about. So, in hopes to spare you, all SEO beginners can check out the latest SEO changes below. Huzzah!
Misconceptions Around SEO
As agencies, consultants, and freelancers we see common misconceptions with SEO, it’s likely because context, personal preference, experiences, and lack of knowledge often muddy the effects SEO have on our websites. So, to clients, the idea that SEO strategies such as building high-quality backlinks or updating your local listings with accurate information are able to evoke some sort of large increase of traffic to your website seems about as realistic as having a psychic predict your future.
There’s still a lot to learn and consider if we look for practical ways to begin our SEO strategy. First, let’s start with the basics.
Ummm SEO, What Does That Mean?
It’s human nature to change. From I Am Jackie Robinson to A Christmas Carol, the characters in these narratives (whether truth or fable) help represent the lifeblood of how it’s human condition to change. With that, technology changes. From Pong to MacBooks, technology adapts just as humans do.
The same goes for search engines: at the end of the day, SEO evolves with humans and technology, but what you do with those changes rely on your ability to adapt.
Before we enter down the rabbit hole of the recent revolutions of SEO, it’s important to know how search engines work. Look at it like this: Last month I needed to find a pair of shoes for a wedding. So, I typed the Google search box “Where to find black shoes for a wedding?” and received over 80 million results.
Google, a search engine, is the middle man for searchers (like me!) and the content on the internet. As search engines become more sophisticated, these 80 million results become tailored to my search history and preferences to serve up more high-quality content that I’ll most likely be interested in clicking.
SEO, SEM, PPC, (and other triple-lettered iterations) serve as a driving force of getting your content to perform well in the search engines. If you’re curious about looking deeper into the secret inner workings of Google’s algorithm, the new Search Quality Ratings Guidelines Google announced at the end of March 2016 is about as close as you’re going to get. This document was originally released in November 2015. The guidelines emphasize local and mobile and reduce the supplementary content.
Article Source: https://www.searchenginejournal.com/seo-guide-changing-seo-landscape/167188
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Thursday, July 7, 2016
Boca Raton Dentist Marketing Tips For Fastest Growth Of Their Practices
You’re about to discover the secrets of fast dental practice success with Google AdWords. Google AdWords is an incredible opportunity for rapid growth and profits and is an advertising platform unlike anything ever created in the history of marketing. If you are ready to learn about generating leads online and growing the bottom line of your dental practice, let this be your guide.
I'm excited to have this opportunity to reach out to Cosmetic dentists and dental professionals like you that are looking to dominate the internet and grow your dental practice. It's an exciting time for you right now. There is a world of opportunity right in your own community that is just waiting for you to tap into it, and I'm going to show you how.
When it comes to marketing, everything you do needs to get real, measurable results. This is MUCH different than a big ad agency creating national campaigns for a big fast food chain. There are a lot of factors that go into getting solid results including business niche or marketplace, but what I will say is that the tips and strategies I will be detailing are a fantastic way for any dental practice to see solid, measurable growth in their business.
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Amazon Is Quietly Eliminating List Prices
SAN FRANCISCO — In a major shift for online commerce, Amazon is quietly changing how it entices people to buy.
The retailer built a reputation and hit $100 billion in annual revenue by offering deals. The first thing a potential customer saw was a bargain: how much an item was reduced from its list price.
Now, in many cases, Amazon has dropped any mention of a list price. There is just one price. Take it or leave it.
The new approach comes as discounts both online and offline have become the subject of dozens of consumer lawsuits for being much less than they seem. It is also occurring while Amazon is in the middle of an ambitious multiyear shift from a store selling one product at a time to a full-fledged ecosystem. Amazon wants to be so deeply embedded in a customer’s life that buying happens as naturally as breathing, and nearly as often.
“When Amazon began 21 years ago, the strategy was to lose on every sale but make it up on volume,” said Larry Compeau, a Clarkson University professor of consumer studies. “It was building for the future, and the future has arrived. Amazon doesn’t have to seduce customers with a deal because they’re going to buy anyway.”
Or so Amazon hopes. Digital stores live by Alec Baldwin’s maxim in “Glengarry Glen Ross”: “Always be closing.” The retailer has been experimenting with another method of closing a sale. It tells the potential buyer what the price used to be on Amazon.
For example, Amazon originally promoted the Rave Turbo Chute as being discounted by 36 percent. Then, all mention of a discount was dropped and the 60-foot water slide was simply listed at $1,573.58, with an explanation that it used to be $1,573.59 — one penny more. Then, it dropped the old/new price comparison. Then, it dropped the price to $1,532.01 and put the comparison back.
“They still need to showcase deals, but the question is, How?” said Michael Kovarik, who runs a comparison-pricing start-up called Rout.
That is why stores love big discounts: they work. In studies by Mr. Compeau and others, the perception of a deal is often what makes the purchase happen.
“We’ve been conditioned to buy only when things are on sale,” said Bonnie Patten, executive director of TruthInAdvertising.org, a consumer information site. “As a result, what many retailers have done is make sure everything is always on sale. Which means nothing is ever on sale.”
Amazon has both benefited from that conditioning as well as encouraged it, which is most likely why it is changing cautiously. It began eliminating list prices about two months ago, pricing specialists say, both on products it sold itself and those sold by other merchants on its site. The retailer did not return multiple requests for comment.
“Our data suggests that list prices are going away,” said Guru Hariharan, chief executive of Boomerang Commerce, a retail analytics firm. Last spring, Boomerang compiled a list for The New York Times of 100 pet food products that Amazon said it was selling at a discount to a list price. Only about half of them still say that.
“Amazon is a data-driven company with very few sacred cows,” Mr. Hariharan said. “At the very least, it is conducting a storewide test about whether it should change its pricing strategy.”
With a majority of Amazon products, the presentation of a bargain used to be front and center. Take, for example, the Breville Infuser Espresso Machine. A few months ago, Amazon said this was an $800 machine that it was offering for $500, a discount of 38 percent.
Two articles in The Times earlier this year on the problems with online list prices drew on a randomly assembled list of 47 discounted housewares, leisure and other products on Amazon, including the Breville Infuser.
Over the Fourth of July weekend, the list price was gone for 39 of those products. The Infuser page, for instance, simply said what it would cost to buy at that moment, which was $483. Nineteen of the product pages tried to encourage a sale by pointing out that the price used to be higher on Amazon, although no time period was given.
“Amazon is showing it can fix the problem if it wants to,” Ms. Patten said.
The problem with list prices or, as they are sometimes called, manufacturers’ suggested retail prices, is that they are regularly more of a marketing concept than what anyone is actually charging. When Amazon was saying the list price of the Breville Infuser was $800, Breville itself was selling the machine for $500 — about the same as Amazon. Other retailers sell it for $500, too. Breville confirmed the price was $500.
Bargains online and offline that are not real bargains are breeding legal action, much of it using a tough California law against deceptive advertising. New cases have been filed in the last few months against Macy’s, J. Crew, Gymboree, Ann Taylor, Ralph Lauren and the website Wines ’Til Sold Out, according to TruthInAdvertising.org. Twenty-four cases were filed in the first six months of 2016, nearly as many as the 25 in all of 2015.
There have been at least 10 settlements. In April, a Los Angeles judge gave preliminary approval to a $6 million offer by Kohl’s Department Stores. That deal came on the heels of a $50 million preliminary settlement by J. C. Penney.
Amazon itself was the target of a fake-discounts suit — an unexpected development, because all Amazon customers agree to go to arbitration instead of court. A judge dismissed the complaint but the plaintiffs are now appealing, saying the arbitration clause is “unconscionable” and should be invalidated. Amazon declined to comment on the suit.
The shift away from list prices is taking some merchants on Amazon by surprise. A seller named Travis complained in an Amazon forum that the list price on his product — which he did not identify — had disappeared from the site. “I’m well aware that it is bogus but it is a common marketing tactic that works very well at boosting sales,” he wrote.
Amazon also appears to have stepped up its monitoring of a vendor system that allowed some sellers to insert data that listed their products as 99 percent or even 100 percent off. Another Amazon seller who complained that his list prices were not showing up said he was told by the retailer that it was routinely checking list prices on other sites.
Mr. Kovarik of Rout said his analysis indicated that Amazon was regularly eliminating more list prices. “In early May, about 29 percent of the products we saw were missing list prices, but now the number is up to about 70 percent,” he said.
Amazon has always focused on driving revenue while disregarding profits. That had many implications: It was driven to try new things; it could undercut any competitor who focused on price; it could literally buy customer loyalty.
In Amazon’s third decade, with its complete domination of the e-commerce landscape, there are signs it is beginning to emphasize the value each customer brings.
“They are trying to figure out what product categories have customers who are so tied into the Amazon ecosystem that list prices are no longer necessary,” Mr. Compeau, of Clarkson, said. In some categories, like groceries, Amazon seems to be using just one price, the buy-it-now price.
If Amazon brings the milk and music into your house, not to mention videos and e-books and the devices to consume them on, as well as a hot dinner and just about any other object you could want, that presents a pricing challenge of a different sort. Untangling what those deals are worth — as opposed to what they cost — is probably impossible.
“Twenty years ago, we were hesitant to trust online companies with our credit card information,” Mr. Compeau observed. “Now we’re being asked to trust them completely.”
Article Source: http://goo.gl/A3x0Cl
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Wednesday, July 6, 2016
Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.
Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website.
Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency.
Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive content or change every page’s URL without making sure to redirect the old ones.
Luckily, you can easily avoid this frightening scenario altogether by planning ahead and learning from the mistakes illustrated in the examples below.
Mistake #1: You added Flash-based or unoptimized images
So, you added a number of big and eye-catching images to your new landing pages in the hopes of making your site visually appealing. Or maybe you moved to a more visual, but less SEO-friendly Flash design.
Don’t make the mistake of forgetting to optimize the new images, or else the pages on your new site may load so slowly that potential customers exit before viewing any of the content. Relying on Flash elements also can cause huge problems for SEO and will actually prohibit many mobile users from viewing the site.
In the land of online commerce, patience is not a virtue — today’s savvy customers are more impatient waiting for pages to load. According to Radware, customers will abandon a page withinthree seconds if it hasn’t loaded.
Consider an example from the publishing world. The Financial Times, while working on a new version of its site, ran an experiment to understand how speed impacted user engagement — specifically, the number of articles read by visitors, which is one of the primary ways they measure their success. They then used this data to calculate the impact on their revenue.
What they found was that the speed of their site greatly affected their revenue streams, from many hundreds of thousands of dollars in the short-term to millions in the long-term.
Mistake #2: You neglected to migrate important content
Most of us understand that a successful website incorporates informative and unique content on every page, which is specifically targeted to your audience. This includes the behind-the-scenes content, too, such as descriptive alt text on images and meta data that adds clear details.
Although a new site provides a great opportunity to update weak content, it’s also critical to transfer over content that is already tied to your strong organic search traffic.
In this real-life disaster story of content migration gone wrong, an independent software vendor was desperately in need of a new site design and was hoping to update its technical content to create a better experience for the average user. Although they attempted to think through how to preserve their existing SEO practices, they proceeded with the update while making one major omission.
During the migration, a field in their CMS that automatically populates as a meta description was turned off and as a result, every single product page on their new site was missing a meta description.
Mistake #3: You blocked search engines from crawling your site
When a website launch goes bad, the main failure is typically due to mistakes that were made in the early planning stages. Not allowing search engines to crawl your new site is a common error that often happens when sites are moved from the staging area to the live server.
Perhaps you used robots.txt to block search engine crawlers while the site was in development, but forgot to update the file when the site went live. Or maybe you accidentally put firewalls in place that are blocking site crawlers.
In this case, a webmaster used a WordPress plugin called Wordfence to prevent bots from crawling the site, in an attempt to reduce server load and fake referrals. This plugin allows you to whitelist certain bots, allowing them to crawl the site. He whitelisted several known Googlebot IPs, but unfortunately Google switched the IPs it was crawling from, causing the new IPs to get blocked.
While these new IPs were only blocked for three or four days, it caused the site’s web traffic to halt. When the mistake was discovered, and traffic started picking up again, it remained sluggish.
Mistake #4: You didn’t prioritize mobile-friendliness
Last year, the infamous “Mobilegeddon” update took the SEO world by storm when Google kicked into gear its mobile-friendly algorithm.
Although the impact seemed minimal at first, a later report by Adobe found that the new algorithm had as big an impact as feared. Adobe monitored traffic to over 5,000 sites and then split up the results into mobile-friendly versus non-mobile-friendly. The report found that traffic to mobile unfriendly websites from Google mobile searches declined 12% in just the first two months after the update.
Additionally, according to a study from Moovweb, when a site is not mobile-friendly, there are obvious visibility, ranking, and usability consequences. If you focused primarily on how your new site would look on a laptop, you have inadvertently caused yourself more harm than good.
Today’s online shoppers are heavy mobile users who will be ready to bounce if your site can’t be properly read on a mobile device. The big algorithm changes caused multitudes of webmasters to change their sites so that they would still be visible in Google’s organic search results. Up to this point, smaller companies have taken the biggest hit from Mobilegeddon as they struggle to adapt to the mobile changes.
Do you have a disaster story from a client who failed to consider these critical SEO implications before launching their new website? Or a success story of someone who did things right? If so, I’d love to hear from you!
Article Source: http://searchengineland.com/launched-new-website-search-rankings-tanked-251440
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Tuesday, July 5, 2016
Fort Lauderdale SEO – Best Internet Marketing Agency
As you get better, you will begin to figure out what you can do to make changes that are positive to your site. This article has tips on SEO and how you can use it to optimize your website and increase traffic.
To help you to rank highly on search engines you'll need to take advantage of the meta tags for "Title", even those that are misspelled, and "Keywords". Search engines will be able to see these meta tags and you will increase your visibility. For example, if the website is about rabbits, you could use rabbit," "eyeglasses" and "eye glasses," etc.
Pay-per-click is an effective affiliate marketing tactic. This is the simplest affiliate program to implement, so the pay is correspondingly modest, but those small profits can compound rapidly.
You should correctly anchor text when internally linking on your site. Using generic anchor text like "click here" is not going to help your search engine rankings because it is too generic. Using keywords as anchor text will allow you to be noticed by those crawling spiders.
Visitors will only stay on your site if it has information they want and when you improve the content your page has, so getting your content up to par is a good way to keep traffic steady.
This tag should be thirty words or less. This page should be no more then 100 KB in size.
A site map which has your keywords. Site maps are great ways for both search engine optimization.
It is important to constantly release new content and publish fresh articles. Websites that produce fresh content generally appear more useful to search engines than those with older updates. Sites with more new content appear higher rank.
Don't use too thin by trying to include too many keywords. Keep your site's focus to a dozen or so main keywords or phrases that your site is about. Use online analytical tools to determine which words and phrases really bring in the most traffic.
Focus on mastering one SEO techniques at a time. There is not enough time to excel in all the various SEO techniques, so learn one and exploit it extensively.
Search engines put extra emphasis on your title tag than other areas.
If you simply provide the same information that visitors can find on many other websites, it is necessary to include material that stands apart from that offered by other websites.People who like what they read the first time they visit your site when you have something interesting and unique to offer.
A good thing to remember about marketing on the Internet is to always try to tie current events into your product.This is important because you get visitors that were searching for something seemingly unrelated topic. This is also a good way to keep your site provide more information to regular visitors.
If you have a shared server, make sure you're not using a proxy that shares with a site that's been banned. If your IP is the same or similar to one on a spam blacklist, your site may be penalized, thereby decreasing the traffic to your site.
Use the companies to help market your site. These companies will help you design your site so that it is at the top of the results page in a search engine. Many different companies offer great deals on these services.
Focus on phrases rather than single words.Do you search with only one word often? You should use phrases that will bring customers to your website who are searching for the exact thing you offer. " instead of just saying "We are hosting a sale This will take away from the quality of your keyword phrases properly.
Being on Yahoo or Google's front page for your respective niche is the ultimate goal of every site. It can be hard to increase the ranking of your website, but these tips will help.
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Online Marketing: Know Your Audience
With the prevalence of technology, people across the world are spending an increasing amount of time online. Be it through computers, tablets, smartphones, or other devices, to be alive in 2016 means to be familiar with the internet.
Marketing has transformed to satisfy this changing technological culture. This hasn’t meant simply taking advertisements previously seen on television, billboards and in newspapers from these mediums to the Internet; it has forced companies to change the way they think about advertising.
You have to market precisely, to the right people, in the right way, at the right time.
An engaging website and social media profile are invaluable to your company’s business. Consumers want to know what you’re doing; they feel more comfortable purchasing from a business with which they feel familiar.
Above all, it’s important to know your audience. Social media usage differs according to gender, and depending on your target audience, there may be a specific site that’s right for your business.
According to 2015 Pew Research Center data:
• 77 percent of women use Facebook vs. 66 percent of men
• 44 percent of women use Pinterest vs. 16 percent of men
• 31 percent of women use Instagram vs. 24 percent of men
• LinkedIn usage is equal between men and women (26 percent vs. 25 percent)
• 25 percent of men use Twitter vs. 21 percent of women
Pew also reveals that 20 percent of male internet users utilize online forum sites such as Reddit, Digg or Slashdot, compared to roughly 11 percent of women.
In addition to knowing on which social media sites to advertise according to your target market, it’s necessary to determine the right time of day. HubSpot reveals there’s a peak exposure time for posting on the following platforms:
Facebook
• 12 p.m. – 1 p.m. on weekends
• 3 p.m. – 4 p.m. on Wednesdays
• 1 p.m. – 4 p.m. on Thursdays and Fridays
Twitter
• 12 p.m. – 3 p.m. Monday through Friday
• 5 p.m. – 6 p.m. on Wednesdays
LinkedIn
• 7:30 a.m. – 8:30 a.m., 12 p.m. and 5 p.m. – 6 p.m. on Tuesday, Wednesday and Thursday
• 10 a.m. – 11 a.m. on Tuesday
Pinterest
• 2 a.m. – 4 a.m. and evening hours daily
• 5 p.m. on Friday
• 8 p.m. – 11 p.m. on Saturday
Instagram
• Any time day and night Monday through Thursday, with the exception of 3 p.m. – 4 p.m.
Online, you have to market quickly and effectively; people are often trying to get to the content they really want to see, and your ad is standing in the way. Say what you do, what you offer, and why you’re the best in a clear, succinct manner.
Article Source: http://rismedia.com/2016/06/26/online-marketing-know-your-audience
Internet Marketing Education Platform Launches New Social Media
High Traffic Academy (HTA), an Internet education company designed to train and elevate online marketers, continues to diversify its platform offerings for members with the release of a new course showing how a popular social media platform can be utilized beyond brand awareness to generate revenues through advertising.
The Twitter Marketing course was developed soon after HTA experienced positive responses from its Facebook Marketing 101 course. Realizing that most of its members held an interest in driving traffic and increasing conversions on social media, specifically, it seemed like a natural progression to continue expanding on the social platforms HTA covers in its online video trainings.
The Twitter Marketing course is taught by Joshua Roaché, an online marketer who has more than ten years' experience in the online advertising space. The information in the course is presented in such a way that even someone who is unfamiliar with the Twitter platform itself can glean knowledge of its application to business.
The course covers quite a bit of information in a short time frame, making it convenient for busy professionals to still receive value from the training. Some of the content covered includes how to craft a message in less than 140 characters to stand out on a platform where tweets have a lifespan, how to set up tailored audiences to make sure your message is getting to people most interested in what you have to offer, and how to set up Twitter advertising campaigns that meet specific goals of your business.
"Twitter is one of the most underutilized platforms businesses use," mentions Roaché. "Most businesses know they should have a presence on the platform, but miss out on a lot of features and insights available to them."
Twitter Marketing is meant to be an introductory course, leaving room to cover more advanced topics in later trainings of its kind. High Traffic Academy is already in development of other courses it thinks will compliment this new addition to the course list.
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Monday, July 4, 2016
Friday, July 1, 2016
Thursday, June 30, 2016
Google’s Keyword Planner Now Combines Keywords for Search Volume
Google’s Keyword Planner has been a staple for both advertisers and SEOs to get an idea of traffic volume for keywords. This helps identify the keywords with the most traffic as well as identify keywords that have lower volume, which often means less competition. But a major changes to Google’s Keyword Planner has made those traffic volume estimates much less valuable.
Last week, Google made a change to the tool where instead of showing individual keyword estimates for each keyword or keyword phrase, Google is now lumping in the data together, meaning Google will show identical estimates for similar keywords or keyword phrases – advertisers will recognize this as Google combining search variants. You can no longer see individual estimates to see which of those has the highest volume and which the lowest, and valuable aspect for both advertisers and SEOs who are choosing which keywords to target based on volume .
This also has another major implication. For those that don’t notice the change – or worse, pulling the data from tools that haven’t updated to take into account the change – this means that some advertisers and SEOs are grossly overestimating those numbers, since many tools will combine data, and there is no notification alert on the results to show that how Google calculates average monthly searches has been changed. So the data could erroneously be combined, instead of noting that the estimates Google is provided are combined already for many, leading SEOs and advertisers to think search volume is far higher than it really is.
For example, here are the results for two keywords – SEO and search engine optimization. Instead of reporting individually, they are now showing identical data, even though previously it showed the data individually. For someone not paying attention, they could believe that these two individually have a search volume of 1,346,000 average monthly searches total. But in reality, it is SEO and search engine optimization TOGETHER that have 673,000 monthly searches.
However, there is even more problems. There could also be ADDITIONAL keywords that are included in that 673,000 figure, but the Keyword Planner does not state this. So estimates could be significantly off for someone thinking the total search volume just for “search engine optimization” keyword alone is 673,000 per month.
The Keyword Planner now seems to combine many search variants, including:
- plurals with non-plurals for any word in the keyword phrase
- acronyms with longhand version
- stemming variants: -er, -ing, -ized, -ed etc keywords (ie. designer, designing, designed)
- words that can be spelled with or without space (ie. car park and carpark)
- words with and without punctuation (ie. kid toys and kid’s toys)
In some ways, it does make sense that Google is showing close variants with the same data. But for some advertisers and SEOs, sometimes those close variants can have vastly different “real world” results, even if Google is now lumping them together.
This change could be connected to the fact Google also began restricting access to the Keyword Planner tool to those with active AdWords campaigns only, a decision they later seemed to backtrack on, changing the “requirement” to a “bug”. And with Google using close variants in AdWords, then perhaps this change makes sense. But for those who use it as a keyword volume tool, the value of this tool just diminished significantly.
Article Source: http://www.thesempost.com/googles-keyword-planner-now-combines-keywords-for-search-volume
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Wednesday, June 29, 2016
This Digital Marketing Company Is the Best Workplace for Millennials
They represent 91% of the company’s 140 employees.
On the 11th floor of an office building in midtown Manhattan, Elite SEM’s employees have gathered in a conference room for a huddle.
It’s not the typical staff meeting. This one takes place via a Google Hangout. Elite, which has seven offices between San Francisco and New York City, allows employees to work from wherever they want, so several people are calling in from home. Since Google Hangouts are limited to 15 users per meeting, it presents a constant issue for larger conference calls.
The virtual huddle is founder and CEO Ben Kirshner’s method of ensuring everyone knows what’s happening across every division of Elite. The heads of each area – search engine marketing (the “SEM” in Elite’s name), social media, conversion rate optimization, and others – give status updates to the rest of the staff, which totals 140 employees. Near the end of the huddle, president and COO Zach Morrison, 31, breaks down company revenue by division.
That transparency is one of the reasons Elite ranks No. 1 on Great Place to Work’s second annual list of the 100 Best Workplaces for Millennials. Elite says 91% of its workforce is younger than 34 years old (the average age is 29). And according to surveys conducted by Great Place to Work, Elite’s millennial population says it also likes the company’s flexibility. They receive unlimited vacation time, which means they can take a month-long cruise as long as they’re bringing in clients.
“I responded to an email while on vacation and was promptly scolded by all four team members on the email thread,” one employee said on Great Place to Work’s survey, which reached more than 88,000 millennials at more than 600 organizations.
Kirshner hates meetings (“I think they’re a waste of time”), but Elite’s 38-year-old CEO recognizes the need for transparency because of his company’s complicated compensation system. Elite operates as a meritocracy, where employees (on top of a small base salary) get out what they put it.
“If Person A is managing $20,000 of billing a month and Person B is managing $10,000, Person A is going to make double Person B,” Kirshner explains. Muddling the picture is that the company’s performance also determines how much everyone makes. In the above scenario, both employees earn more if Elite is profitable; everyone makes less when business is down.
“It’s very complex, and it causes a lot of questions and concerns,” Kirshner says. “It’s not a normal compensation system, so it’s not very cut and dry. It’s variable.”
During the company’s ongoing rapid expansion, Kirshner and Morrison have had to adjust the profit-sharing system to account for new positions and a much larger staff. By 2011, seven years after Kirshner founded the company, Elite had 14 employees. It has since expanded more than tenfold and has seven offices, including locations in Philadelphia, Fort Lauderdale, Los Angeles, and Toronto.
Management’s candor, combined with a willingness to adapt to what employees want, is the root of the company’s popularity among millennials.
“We’re never set in our ways,” Morrison says. “We’ve never just said, yeah, we have this great culture, so let’s just keep doing it like this.”
The never-settle philosophy comes from Morrison and Kirshner’s understanding that people aged 18 to 34 are grouped into one category – millennials – purely for the sake of convenience. There is no one-size-fits-all approach because, as Morrison says, “there are a million different types of millennials.”
For instance, Elise Del Rio, 25, joined Elite in 2014 and began on the client relations side before realizing she connected better with her coworkers than her clients. Del Rio wasn’t happy with her job, but rather than letting her leave, Elite’s management created a new position: training and development coordinator, Del Rio’s current role.
To tailor Elite’s culture to the desires of his employees, Kirshner simply asks them what they want. He first posed that question to his staff several years ago, before Elite ballooned to its current size. And because Elite started around the time millennials first came out of college, those were the people providing feedback.
Kirshner has continued the trend ever since. In 2014, he hired Mike Lopez, now a senior account manager in the Fort Lauderdale office. At his old company, Lopez loved his job and coworkers. But he disliked the boss, who would come in every day with his coffee and newspaper, walk straight to his office and shut the door, never to be seen again.
“That was, to me, a wake-up call,” Kirshner says. “I don’t have a private office, but I make it a point to walk around and say hello to every single person because of that.”
Morrison meets with every employee a month or two after they start and asks the same questions: what they liked or hated about their old company, what Elite is doing right and how management can improve. Kirshner and Morrison also do this periodically for long-tenured employees, allowing them to blend feedback from new and old workers.
“If you have a company that constantly has turnover and doesn’t have people that were there several years ago, [you] have no frame of reference,” Morrison says. “And if you don’t hire new people, you’re not going to have new ideas.”
Kirshner says he targets job candidates who have an “intrapreneurial spirit” – motivated self-starters who can help create new business opportunities for the company. Very few millennials have the financial stability to start their own business, but they can apply the same startup principles to a company that already exists.
“If you don’t have an intrapreneurial spirit, which is totally fine, you’re just not a good fit for us,” Kirshner says.
But does that create uncomfortable pressure to work all the time?
“No, not at all, because clients don’t expect you to respond on the weekend,” says Jason Lipton, 31, an account executive for Elite’s paid search division. “It’s kind of up to yourself to try to run the account, but nobody feels obligated. You can take your weekend off and not answer any emails and be perfectly fine, too.”
In many ways, Kirshner says, digital advertising never stops: the Internet is always on and the industry itself is in constant flux.
“I think our industry lends itself to millennials because with search and social media, there are changes every week,” he says. “It’s changing so quickly and money is shifting towards it so quickly that every day is a new challenge for what we do.”
To eliminate the temptation to stay tuned in during vacation or sick days, Kirshner sometimes has the IT guy change employee passwords. Though his own password, he says, is strictly off limits.
Article Source: http://fortune.com/2016/06/28/best-workplace-millennials/
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